5 Star Entertainment
GumboLive is a “co-creation destination” in New Orleans' French Quarter operated by Momentum Entertainment Group, the content development and production division of IPG’s Momentum Worldwide. The think tank is known internally for helping save the day with left-of-center ideas that hit the spot.
KPI: 5 Star Entertainment helped American Airlines post a $220M profit for Q2'13, following an award decorated rebrand effort from McCann’s Futurebrand after the airline filed for bankruptcy in 2011.
Role Strategy, Identity, Produced references & Assets.
For American Airlines by Momentum WW’s GumboLive for McCann NY x Futurebrand
Type Membership Rewards, Luxury, Travel, Entertainment, Experiential, Digital